Portfolio

Marketing

I’ve been working with a new VP of sales at Cw to market an exciting new product line, with in-store displays for hundreds of new retailers. I’m creating diagrams, labels and packaging for four new models and tying it all to new names, slogans and concepts I helped to develop to inspire customers.

The glass manufacturing company has been moving toward improved end customer focus, rather than being historically B2B. Last summer I worked on presenting some rebranding ideas our team hopes to roll out next year.

Here’s brochure design I did for our closet doors, and as a web site admin I created new pages like this one communicating product details and options.

News & Advertising

Click to see the full color weekly news and lifestyle magazine I designed for Santa Clarita in July 2018, delivered to 70K households.CoverSundaySignal_080518.jpg

In the art department at The Santa Clarita Valley Signal, a nationally award-winning local multimedia news outlet, I put together magazines and designed news feature layouts and email campaigns in close collaboration with the editorial department for very quick turnaround.

Daily I worked on super-tight deadlines to produce sections in the print newspaper, weekly magazine and on the website with new content for Community, Home, Food & Entertainment, SCV Veterans, Real Estate and Opinion.

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In addition I quickly produced ads for both print and digital that get our customers noticed. CLICK HERE to see my ad portfolio. You can also see my ads in last year’s Signal BRIDAL GUIDE, and many sections in SCV Pride.

Magazines

Click for an online flipping book of the 2017 Santa Clarita Valley Fact Book, a 48-page guide to the 3rd largest city in LA County which I produced in its entirety.

I laid out the May 2017 issue of the Santa Clarita Valley Business Journal, creating the charts on page 10 from scratch using Excel along with InDesign.

Working from a home studio for 13 years, I was the producer of several monthly magazines editions for City Publishing quality direct mail advertising. I used InDesign and Photoshop to design ads, lay out pages and prep files for press production and mass mailing to 120,000 LA area homes. In May 2015 I re-imagined their cover design:

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Fundraising Publicity

As a very active stay-home mom I donated countless hours, directing publicity for many large and successful benefit events and projects.

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Identities

As an independent graphic artist I’ve also created logo identities, directories, forms and brochures for my small business clients.
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Electrix Logo

To get started on your projects, Click here.